- School Districts
- About Us
- Market Insights
- Get Connected
EFP is a chartered "B Corporation," a designation of distinction for companies that use the power of business to solve social and environmental problems. EFP passed rigorous requirements for certification that ensures districts and sponsors of its social commitment. Read more
Education Funding Partners (EFP) puts the power of Fortune 500 marketing resources to work for public education. Through turnkey and strategic sponsorships programs, we connect school districts that need sustainable funding solutions with companies that seek new marketing channels and want to support education.
We are the industry leader in developing responsible and sustainable corporate partnerships for public education. Founded in May of 2010, EFP operates as a marketing agent for school districts interested in generating unrestricted revenue through corporate sponsorships. 80% of all advertising gross revenue is given straight to schools districts to use to support their unfunded academic programs, keep teachers in the classroom and provide world-class education experiences for all students. These funds are unrestricted. Districts decide where the money goes based on their specific needs.
EFP’s WebConnect program is just one of our comprehensive programs designed to bring marketing dollars to public education through private-public partnerships. In response to growing school district needs for revenue and on-line marketing trends, EFP increased its efforts and internal resources to build a robust digital advertising platform to assist school districts in receiving additional passive marketing and advertising dollars for budgetary needs.
Corporate supporters of public education see great value in placing trustworthy advertising messages on public school district Web sites and will pay school districts to do so. Some of these corporate supporters will enter into EFP’s full sponsorship program and want to include access to key Web site pages as one of the marketing assets to be included in their package. However, there are some corporations that are interested in supporting public education through only an on-line presence. Our turnkey WebConnect Program brings our school districts responsible and education-safe marketing and advertisements, generating instant, passive and sustainable revenue. Participating school districts’ have dedicated space on their Web sites to use for marketing and advertising purposes for the sole purpose of generating much needed revenue to offset the large budget cuts public education has experienced across the county in the last few years.
The EFP WebConnect Program works in three ways. As:
1. A significant part of larger corporate sponsorship programs;
2. Stand alone marketing and advertising programs sold directly by EFP; and/or
3. EFP’s third-party marketing remnant advertising program
EFP and our participating school districts have taken the necessary precautions to ensure that the types of advertising shown on district Web site pages are child/family/school-friendly and reflect well on public education. School Districts opt-in to a pre-vetted category approval rights designed to block inappropriate and non-family friendly messaging from appearing on the school districts’ Web sites. Additional safeguards are in place to protect the integrity of the ads that are placed on district web pages and inappropriate ads can be pulled instantly.
EFP understands the high need to ensure the safety of children and to honor the sensitivities and privacy issues involved in displaying sponsorship messages and advertisements to children, their parents and the school community. With EFP’s extensive experience and excellent reputation working in the K–12-market, we are committed to maintaining high quality and safe corporate sponsorship and advertising programs as we bring new sources of revenue for our school district partners, parents and students. Because Education Funding Partners is committed to providing you with transparency, we have provided the following privacy statement in regards to the use of third-party behavior advertising.
INTEREST-BASED ADVERTISING FAQS
On behalf of school districts around the US, through our EFP WebConnect program, we sell school district online assets to regional and national corporations. As marketing agents for school districts, we strive to create robust revenue generating packages (digital and other) that will generate substantial, consistent, and sustainable funds for school districts in responsible ways.
As marketing agents, we provide our partnering school districts with critical industry information such as marketing best practices, standards and tracking data. Cookies are not used to gather information with EFP WebConnect Web site messaging as part of a larger sponsorship package and direct sales; however, our Web Connect third party digital advertising programs doe use industry standard tracking and delivery technologies.
What is Interest-Advertising or Behavioral Advertising?
Online behavioral advertising (aka "OBA") describes a broad set of activities companies engage in to collect information about your online activity (like webpages you visit) thus, “interest based” advertisements are shown to you on the websites you visit based on the content they believe is more relevant to your interests by grouping together shared interests based upon previous web browsing activity. Advertising is displayed to you when you visit a Website which matches these interests. Most behavioral advertising is based upon your web browsing activity over a period of time - so it’s different to contextual advertising you may see when you’re looking for something online using a search engine (e.g. Google or Bing) or on the website you may be visiting at a particular time. Relevant ads can also be delivered based upon the website content you have just been viewing. This is known as ‘retargeting’.
How is your data used?
The anonymous information that EFP’s third-party partners collect are used to customize the advertisements that customers see on participating school district Web sites. In order to serve appropriate ads to visitors, EFP and its third-part partners will temporarily assemble non-personal behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings.
What are cookies?
A cookie is information (a small text file) that a site saves to your computer using your web browser. Cookies make the personalization of your web experiences possible. For example, a cookie may allow sites to record your browsing activities — like what pages and content you've looked at, when you visited, and whether you clicked on an ad. A cookie file simply contains a string of alphanumeric characters, which is passed from Web site to your computer and back to the Web site, unchanged, for recognition purposes.
What are “third-party” cookies?
Third-party advertising companies, to help deliver the ads you see online when you visit Web sites, may place third-party cookies in your browser. These third-party cookies may be used to “remember” parts of your online activities in order to deliver ads tailored to your interests. For example, if you read an article online about cooking, a cookie may be used to note your interest in cooking. As you continue to surf the web, you may see coupons to save money on cooking equipment.
What are Pixel Tags?
To make certain that ads served by EFP and our third-party partners, are targeted correctly, partner Web sites in the EFP network place pixel tags on their sites. These tags are not personally identifiable, nor do they collect personal information. They are used to match visitor browsing behavior to a segment profile designated for targeting ads to visitors.
What are Web Beacons (single-pixel gifs)?
A Web beacon enables two Web sites to share information. Generally, a web beacon consists of a small piece of software code, just like the other code that makes up a web page, and that incorporates a graphic image on a web page or email. There may or may not be a visible graphic image associated with the web beacon, and often the image is designed to blend into the background of a web page or email. Web beacons can be used for many purposes to understand how visitors interact with Web sites— including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.
How is date stored and for how long?
EFP’s third-party companies store all anonymous, non-PII data in user cookies and not on any servers. Reasonable measures are taken to obscure and protect the anonymous data stored in cookies, however, as cookies are a component of individual internet browsers, the browser ultimately manages cookie security. These cookies have a lifetime of one year from your last visit or exposure and can be blocked or deleted by users using the methods described on the Opt Out section. Click here to read more about opting out.
Who is doing Interest-Based Advertising?
Third party vendors, such as Google, Amazon, use “cookies” and other data tracking vehicles to serve ads based on a user's prior visits to the school district’s Web site and other Web sites—this is called interest or behavioral advertising. Many of the banner ads displayed on web pages are not selected and delivered by the Web sites you visit, but by third-party advertising companies that manage and provide advertising for numerous unrelated Web sites. Web sites work with third-party advertising companies because these companies can more efficiently sell advertising space. This enables the Web sites to make more revenue and continue providing free content and services. Some of these companies, which we refer to as "third-party ad networks,” or “third-party ad companies,” join NAI to signal their adherence to privacy best practices and to provide a means for consumers to opt out of Interest-Based Advertising on the NAI Web site.
Our advertisers include a wide variety of education friendly appropriate companies. As we engage in the digital advertising marketplace with our third aspect of our EFP WebConnect program, Third-Party Advertisements, EFP is committed to adhering to the industry’s best practices and standards. At no point in the advertising process, under no circumstances will EFP, or its partners, ask for or collect any personal identifiable information (such as, name, address, email address, or telephone number) of the school district’s Web site visitors. No information is sold, traded, or distributed to other agencies or organizations.
WHAT TYPE OF DATA IS COLLECTED?
What is "personally identifiable information"?
Personally Identifiable Information (PII) includes name, address, telephone number, email address, financial account number, government-issued identifier, and any other data used or intended to be used to identify, contact, or precisely locate a person.
What is "non-personally identifiable information"?
Non-Personally Identifiable Information (Non-PII) is information that is not, on its own, used to identify, contact, or precisely locate a particular individual. Used for Interest-Based Advertising, this data consists primarily of click-stream information (sites you have visited or links you have clicked) that is tied to a randomly generated anonymous identifier.
Is personally identifiable information used for Interest-Based Advertising?
While it is possible to use personally identifiable information for Interest-Based Advertising, EFP intends to primarily use only non-personally identifiable information. Following The National Advertising Initiative Code, EFP believes that Interest-Based Advertising does not depend on information that may be personally identifiable to you, such as your name, e-mail address, your phone number, photographs, etc. Rather than using personally identifiable information, most Interest-Based Advertising uses random, unique numbers stored in cookies for associating specific browsers, computers, or devices with interest-based profiles.
Are viruses and spyware a risk of Interest-Based Advertising?
Based Advertising does not increase your risk of computer viruses and spyware. You should always take precautions to ensure your devices are protected. Keep in mind that cookies are not software, and cannot run as programs on your computer. Cookies cannot read or examine the data on your computer or alter its settings in any way. More information about computer security.
Is ID theft a risk of Interest-Based Advertising?
Online advertising served by most behavioral-advertising companies is not a source of identity theft. Your social security number or credit card number aren’t being used to show ads. Being placed in the interest categories and audience groups used to make ads relevant does not increase your risk of identity theft. However, it is important to be vigilant when you are online – learn more about how to protect yourself and your data against ID theft here and here.
Can Interest-Based Advertising information be used for non-marketing purposes?
NAI members, EFP, and the online advertising industry as a whole have also pledged not to use information gathered for Interest-Based Advertising to decide if you’re eligible for employment, health insurance, or credit. In fact, the NAI prohibits its companies from using this information for any non-marketing purposes.
What choices do I have regarding online behavioral advertising?
Consumers have a variety of options available to customize their web experience regarding Interest-Based Advertising, ranging from browser controls and add-on utilities to opt-out tools. Learn more about those options.
How do I know which NAI member companies have placed cookies on my computer?
The NAI opt-out tool automatically scans your computer to look for Interest-Based Advertising cookies set by each of our member companies. Simply go to the opt-out page to check your browser.
Can I opt-out of interest-based advertising?
The National Advertising Initiative (NAI) offers an opt-out tool that reports which member companies have placed a cookie that can be used for Interest-Based Advertising on your browser by checking for the presence of such cookies and reporting back whether it found any “active” cookies. The NAI opt-out tool also allows you to set cookies that will tell NAI members you do not want to participate in Interest-Based Advertising. The tool does not delete individual cookies nor does it necessarily replace other cookies delivered by NAI companies, such as those that are used for ad reporting or ad serving purposes that, for example, allow advertisers to change the sequence of ads, as well as to track the number of ads delivered.
Will I ever need to renew my opt-out choices or opt out again?
According to the NAI, if you opt out of Interest-Based Advertising by one or more NAI member company, that choice will be stored in “opt-out cookies.” The NAI requires that such opt-out cookies have a “lifespan” of at least 5 years. However, if you ever delete opt-out cookies from your browser (such as by clearing all cookies), buy a new computer, or change web browsers, you'll need to renew your opt-out choices. NAI member companies need to be able to read an "opt-out" cookie on your browser to know not to collect and use data for Interest-Based Advertising purposes. You can also check the status of your opt-out choices from the NAI opt-out page at any time. To help prevent the accidental deletion of your opt-out choices, learn more about the DAA's Protect My Choices opt-out protector utility.
Can my browser settings interfere with the use of the NAI opt-out tool?
Yes.Your browser must be set to accept third-party cookies in order for the NAI opt-out tool to work.
Attention Safari users: Apple presets the Safari browser to block cookies from sites other than those you visit directly. As a result, the NAI opt-out tool, which uses third-party cookies, generally will not work on browsers left in this default setting. If you are using Safari and wish to use the NAI’s opt-out tool, you can change your cookie settings to allow all cookies and then use the NAI opt-out tool. Opt-out cookies for the selected NAI member companies can then be placed on your computer or device. You can change your cookie settings back after completing this action, if desired. Having problems?
Attention Internet Explorer users: Yahoo! has a security path that allows Internet Explorer to block its ad network (third-party) cookies when a user's browser privacy setting is set to "Medium High" or "High." As a result, the NAI opt-out tool, which uses third-party cookies, cannot place Yahoo!’s opt-out cookie for browsers that use this setting at this time. For more information on changing your IE browser settings click here. Having problems?
Will I still get ads if I opt out using the NAI tool?
Yes. Opting out of Interest-Based Advertising by one or more NAI member company using the NAI opt-out tool removes your browser from those companies’ Interest-Based Advertising programs. You will still see banner ads, some of which may be delivered by NAI member companies. However, because the NAI member companies from which you have opted out will no longer use Interest-Based Advertising data to target those ads to your computer, the ads may be less relevant.
Does the NAI opt-out stop spam, junk mail, or pop-ups?
Will using the NAI opt-out tool automatically delete all of an NAI member's cookies from my computer?
Not necessarily. Some NAI members offer services that are unrelated to Interest-Based Advertising, and others place cookies on your browser for purposes such as ad delivery and reporting, fraud prevention, and limiting the number of times you see an ad. Opt-out cookies signal to NAI member companies not to tailor ads based on information collected across Web sites, but may leave the cookies used for other purposes in place.
What do I do if I have a problem with the opt-out tool?
What do I do if I think an NAI member has violated the NAI Code?
Please contact NAI staff. Click here to file a complaint about a member.
While EFP’s WebConnect Program works with public education sector to generate revenue for school districts, the advertisements are not intended for children especially children under the age of thirteen. We encourage parents to talk to their children about the use of the Internet, the information they disclose to Web sites and the difference between Web site content and advertisements.
For more information visit the following websites…