EFP connects public school districts nationwide with education-friendly national brands to generate new revenue for districts through consumFFer digital display ads running on district pages.EFP was founded in 2010 and is a leader in the category.
Minimal time to set up to get going, and no time required to facilitate or administer.Once the digital ad tags are put on your site and EFP guides you through the set-up, adNet is designed to run on its own as a sustainable revenue source.
Nothing. It’s free to school districts. EFP uses a revenue share model. The revenue generated by the EFP adNet program can be used at your discretion, to fund programs you don’t have the budget for or however you choose.
You choose where the ads run. Homepage and other frequently visited pages (like Staff and Parent Portals, school menus or athletic schedules) are most popular choices. Homepage banner ads generate the highest revenue since the homepage has the most traffic.
District earnings are based on impressions. Think of it as visitors to your website pages: placing ads on all sites, all pages, with all brands, equal more impressions and more revenue for your schools.
We recommend “All-Ways” On as the fastest way to meet your fundraising goal:
“All” websites: the district + individual schools.
“All” highly visited pages: like district and school homepages, athletics, calendar, menus, staff and parent or “All” pages in the district – include multiple ads on a page – each count as an impression.
“All” categories and “All” brands from the carefully vetted family and education-friendly list.
“All-Ways” On is the quickest way to reach your revenue goal and is EFP adNet’s default setting.
Thinking smaller? EFP can customize a program that fits your district revenue needs – you have control over when, where and which ads are placed on your sites.
Yes, your district can customize its adNet program from its default recommended settings to suit your needs. In the EFP adNet tool you can select by product/service category or by individual brand. If, at any time, you see an ad that doesn’t work for your district, simply email us the URL and that ad will be removed (and blocked) from the program that same day. Over the last three years EFP has made sure to block the obvious brand categories that are not a fit.
In addition to the categories and brands you select for your program, a visitor to your website might also see ads from websites previously visited by that user, if other websites have put on tracking ‘cookies’ to follow the user.Either way, categories or brands that are blocked from running on your website – because they are not appropriate or for any reason you might have to block them – will not appear on your website.
We partner with thousands of brands across several product and service categories. Categories including Retail, Packaged Goods,Transportation, Technology and Insurance to name a few. The adNet default setting is configured to include the entire category list to generate the most revenue, but is customizable to include local ads or sponsorships your district may have (see below). Brands have been carefully vetted to be education-appropriate. If you need to eliminate any brands based on existing relationships your district has in place, or for any reason, please let us know– it is simple to do.
Brands that advertise on EFP adNet do not receive government funding.These ads are considered third party content on a district website and hence they are not subject to ADA compliance, much like athletic schedules and other “third party”content.
The brands themselves produce the digital display ads. You authorize us to “turn on” the serving of ads to the specific places on your district website that you want them to run. There is no ongoing maintenance needed by the district.
That’s up to you. Assemble the decision makers for a quick call, then after an email or two and you’ll be good to go. EFP is ready to help you through the evaluation and decision-making process to help you start earning revenue as quickly as possible.