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EFP is a chartered "B Corporation," a designation of distinction for companies that use the power of business to solve social and environmental problems. EFP passed rigorous requirements for certification that ensures districts and sponsors of its social commitment. Read more
Education Benefit Zones
Strategic marketing opportunities in major U.S. school districts
Today’s highly fragmented media environment has stretched the marketer to become increasingly focused on where to invest to maximize returns. It’s not often an entirely new channel comes along that enables marketers to reach a target audience in a meaningful and sustainable way. For the first time, the education market is a viable and untapped opportunity for brands to build loyalty and increase brand reach.
Marketers constantly seek new, innovative ways to reach key
audiences and build loyalty. The previously untapped K-12
education market offers an enthusiastic, loyal audience eager
for meaningful engagement with brands that demonstrate
dedication and a willingness to support long-term educational
success. Through Education Funding Partners Benefit Zones,
brands can invest in educational areas, engage with students,
parents and teachers, measure ROI and report results.
BENEFIT ZONES OVERVIEW
The dire need for funds creates a new channel for brands “to do well by doing good” by sponsoring key educational programs within the K–12 market. EFP will work with you to develop custom, measurable and scalable programs in key educational areas — or “Education Benefit Zones.”
Explore the six categories where brands can effectively develop marketing opportunities, while enhancing education for students, teachers and communities. These are not the only opportunities available for marketing and sponsorship through EFP, but they represent key critical program areas.